Peng Huang


Assistant Professor
Department of Decision, Operations, and Information Technologies
Robert H. Smith School of Business
University of Maryland, College Park



Education
  • Ph.D., College of Management, Georgia Institute of Technology, 2010
  • Master, Industrial Management (with magna cum laude), Katholieke Universiteit Leuven, 2004
  • B.S., Electrical Engineering, Fudan Universtiy, 2000

Employment
  • University of Maryland, Assistant Professor, since 2010
  • IBM Global Services, 2000-2003

Honors, Awards and Grants
  • Kauffman Dissertation Fellowship from Ewing Marion Kauffman Foundation, $20,000. 15 were selected for the award out of 132 submitted proposals. (2010)
  • Selected Participant of Kauffman Entrepreneurship Mentoring Workshop. (2010)
  • Runner-up Best Conference Paper Award at the 30th International Conference on Information Systems (ICIS) for paper entitled “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry.” (2009)
  • International Conference on Information Systems (ICIS) Doctoral Consortium Fellow. (2009)
  • Grant from NET (Networks, Electronic Commerce, and Telecommunications) Institute, “When Do Complementors Join a Platform? Some Evidence from the Enterprise Software Industry,” $3000, with Marco Ceccagnoli, Chris Forman and D.J. Wu. (2009)
  • Inaugural recipient of Ashford Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, $5,000, College of Management, Georgia Institute of Technology. One was selected for the award out of 42 doctoral students. (2009)

Research Interest
  • Platform-based technology and innovation ecosystem
  • Consumer search and decision making in e-commerce

Refereed Publications
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Platform Partnership, Appropriability, and Growth in Enterprise Software Markets,” minor revision at Management Science. [PDF]
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2012), “Co-Creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly. 36(1), 263-290. [PDF]
  • Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69.  [PDF]
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2009), “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” in Proceedings of the 30th International Conference on Information Systems (ICIS). Paper 161. [PDF]

Conference Presentations
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” the 30th International Conference on Information Systems (ICIS), Phoenix, Arizona, USA, December 2009.
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Assessing the Impact of a Platform Ecosystem Partnership on Software Vendor Performance: The Case of Enterprise Software,” the 20th Workshop on Information Systems and Economics (WISE), Phoenix, Arizona, December 2009.
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base,” the 9th Annual Roundtable for Engineering Entrepreneurship Research (REER), Atlanta, Georgia, November 2009.
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Measuring the Business Value of Participation in the SAP Ecosystem: The Case of ISVs,” Invited Poster Presentation, the 3rd Annual SAP Sponsored Academic Research Conference, Mountain View, California, August 2009.
  • Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra , “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods,” the 6th Workshop on e-Business (WeB), Montreal, Quebec, Canada, December 2007.

Invited Talks
  • “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base”
    • The Wharton School, the University of Pennsylvania, January 2010
    • H. John Heinz III College, Carnegie Mellon University, Feburary 2010
    • Harvard Business School, Feburary 2010
    • Robert H. Smith School of Business, the University of Maryland, Feburary 2010
    • University College London, United Kingdom, Feburary 2010
    • Lancaster University, United Kingdom, January 2010

Teaching
  • Georgia Tech
    • MGT4058 - Database Management
  • University of Maryland
    • BMGT301 - Introduction to Information Systems
    • BMGT 302 - Business Application Programming