Assistant Professor
Department of Decision, Operations, and Information Technologies
Robert H. Smith School of Business
University of Maryland, College Park

Education
  • Ph.D., College of Management, Georgia Institute of Technology, 2010
  • Master, Industrial Management (with magna cum laude), Katholieke Universiteit Leuven, 2004
  • B.S., Electrical Engineering, Fudan Universtiy, 2000

Employment
  • University of Maryland, Assistant Professor, since 2010
  • IBM Global Services, 2000-2003

Research Interest
  • Platform technology and innovation ecosystem
  • Consumer search and decision making in e-commerce

Refereed Publications
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2013), “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” Management Science, 59(1), 102-121 . [PDF]
  • Huang, Peng, Ali Tafti and Sunil Mithas (2012), "Knowledge Contribution in Online Network of Practice: The Role of IT Infrastructure, Foreign Direct Investment and Immigration," in Proceedings of the 33th International Conference on Information Systems (ICIS). [PDF]
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2012), “Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly. 36(1), 263-290. [PDF]
  • Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69.  [PDF]
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2009), “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” in Proceedings of the 30th International Conference on Information Systems (ICIS). [PDF]

Conference Presentations
  • INFORMS Annual Meeting, Minneapolis, MN, October 2013, "Participation in Open Knowledge Communities and Career Development: An Empirical Investigation." (Scheduled)
  • Academy of Management Conference (AOM) Symposium on The Micro-foundations of Information Technology Spillovers, Orlando, FL, August 2013, "IT Knowledge Spillovers and Productivity: Evidence from Enterprise Software." (Scheduled)
  • NBER Summer Institute (NBER SI) Economics of IT and Digitization Workshop, Cambridge, MA, July 2013, "IT Knowledge Spillovers and Productivity: Evidence from Enterprise Software." (Scheduled)
  • Workshop on Information Systems and Economics (WISE),  Orlando, FL, December 2012, "Network of Practice, IT Knowledge Spillovers, and Productivity: Evidence from Enterprise Software." 
  • International Conference on Information Systems (ICIS), Orlando, FL, December 2012, "Knowledge Contribution in Online Network of Practice: The Role of IT Infrastructure, Foreign Direct Investment and Immigration." 
  • Marketing Science Conference, Houston, TX, June 2011, “Sales Tax and Online Consumer Search Behavior.”
  • Academy of Management Conference (AOM) Symposium on Competitive Dynamics in Platform-Based Markets, Montreal, Canada, August 2010, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base.”
  • Open and User Innovation Conference, Boston, MA, August 2010, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base.”
  • Industry Studies Association Conference (ISA), Chicago, IL, May 2010, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base.”
  • International Conference on Information Systems (ICIS), Phoenix, Arizona, December 2009, “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry.” 
  • Workshop on Information Systems and Economics (WISE), Phoenix, Arizona, December 2009, “Assessing the Impact of a Platform Ecosystem Partnership on Software Vendor Performance: The Case of Enterprise Software.”
  • Annual Roundtable for Engineering Entrepreneurship Research (REER), Atlanta, Georgia, November 2009, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base.” 
  • Annual SAP Sponsored Academic Research Conference, Mountain View, California, August 2009, “Measuring the Business Value of Participation in the SAP Ecosystem: The Case of ISVs.” 
  • Workshop on e-Business (WeB), Montreal, Quebec, Canada, December 2007, “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods.”

Honors, Awards and Grants
  • Kauffman Dissertation Fellowship from Ewing Marion Kauffman Foundation, $20,000. 15 were selected for the award out of 132 submitted proposals. (2010)
  • Runner-up Best Conference Paper Award at the 30th International Conference on Information Systems (ICIS) for paper entitled “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry.” (2009)
  • International Conference on Information Systems (ICIS) Doctoral Consortium Fellow. (2009)
  • Grant from NET (Networks, Electronic Commerce, and Telecommunications) Institute, “When Do Complementors Join a Platform? Some Evidence from the Enterprise Software Industry,” $3000, with Marco Ceccagnoli, Chris Forman and D.J. Wu. (2009)
  • Inaugural recipient of Ashford Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, $5,000, College of Management, Georgia Institute of Technology. One was selected for the award out of 42 doctoral students. (2009)

Invited Talks
  • “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base” 
    • The Wharton School, the University of Pennsylvania, January 2010
    • H. John Heinz III College, Carnegie Mellon University, Feburary 2010
    • Harvard Business School, Feburary 2010
    • Robert H. Smith School of Business, the University of Maryland, Feburary 2010
    • University College London, United Kingdom, Feburary 2010
    • Lancaster University, United Kingdom, January 2010

Services
  • Professional Services
    • Associate Editor, E-commerce track, ICIS 2014
    • INFORMS CIST 2013 program committee member 
    • Associate Editor, E-Business and Competitive Strategy Track, International Conference on Information Systems (ICIS) 2012. 
    • Session Chair, Platform-based Markets, Innovation, and Ecosystems. INFORMS 2011,Charlotte, NC.
    • Session Chair, Online Community and Social Network. INFORMS 2011,Charlotte, NC
  • Referee of Journals and Conferences
    • Management Science (MS), Information Systems Research (ISR), MIS Quarterly (MISQ), Communications of the ACM, Journal of Interactive Marketing, International Conference on Information Systems (ICIS), Workshop of e-Business (WeB)

Teaching
  • Georgia Tech
    • MGT4058 - Database Management
  • University of Maryland
    • BMGT301 - Introduction to Information Systems
    • BMGT 302 - Business Application Programming