Peng Huang
Ph.D. Candidate
College of Management
Georgia Institute of Technology
800 West Peachtree Street, NW
Atlanta, GA 30308-0520
Tel: (404) 385-4886
Fax: (404) 894-6030
Email: peng.huang@mgt.gatech.edu
Education
- Ph.D. Candidate, College of Management, Georgia Institute of Technology, 2010 (Expected)
- Master of Industrial Management with magna cum laude, K.U.Leuven, Belgium, 2004
- B.S. Electrical Engineering, Fudan Universtiy, China, 2000
Employment
- IBM Shanghai, China, 2000- 2003, System Service Representative
Research Interest
- Enterprise Software Eco-system
- Online consumer information search
- Public policy of e-commerce
- Online/offline retail channel
coordination
Refereed Journal Articles
- Huang, Peng, Nicholas H. Lurie, and
Sabyasachi Mitra (2009), “Searching for
Experience on the Web: An Empirical Examination of Consumer Behavior
for Search and Experience Goods,” Journal of
Marketing, 73(2), 55-69. [PDF]
Refereed Conference Presentations
- Peng Huang, Nicholas H. Lurie,
Sabyasachi Mitra , “Searchable
Experience Good? Consumer Online Behavior for Search and Experience
Goods,” the 6th Workshop on e-Business, December 2007, Montreal,
Quebec, Canada.
Working Paper
- Huang, Peng and Nicholas H. Lurie,
“No Longer a Tax Haven? The Effect of Taxes on Online Purchase
Behavior,” under review.
Work in Progress
- Alliance between ISVs and Enterprise Software Platform Provider
- Physical Store Entry and Online Sales: Spillover or Cannibalization?
- Consumer Expertise and Online Search
Teaching
- Undergrad: MGT 4058 TS1- Database Management, Instructor, Fall 2006 and Spring 2008
- MBA: MGT 6051- Database Development
and Applications, guest lecturer
Service
- Reviewer, Management Science
- Reviewer, 6th Workshop of e-Business
- Reviewer, ICIS 2008