Peng Huang
Assistant Professor
Robert H. Smith School of Business
4350 Van Munching Hall
University of Maryland
College Park, MD 20742
Tel: 301-405-3428
Email: huang@umd.edu
- Ph.D., College of Management, Georgia Institute of Technology, 2010
- Master, Industrial Management (with magna cum laude), Katholieke Universiteit Leuven, 2004
- B.S., Electrical Engineering, Fudan Universtiy, 2000
Employment
- University of Maryland, Assistant Professor, since 2010
- IBM, System Service Representative, 2000-2003
Honors, Awards and Grants
- Kauffman Dissertation Fellowship from Ewing Marion Kauffman Foundation, $20,000. 15 were selected for the award out of 132 submitted proposals. (2010)
- Selected Participant of Kauffman Entrepreneurship Mentoring Workshop. (2010)
- Runner-up Best Conference Paper Award at the 30th International Conference on Information Systems (ICIS) for paper entitled “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry.” (2009)
- International Conference on Information Systems (ICIS) Doctoral Consortium Fellow. (2009)
- Grant from NET (Networks, Electronic Commerce, and Telecommunications) Institute, “When Do Complementors Join a Platform? Some Evidence from the Enterprise Software Industry,” $3000, with Marco Ceccagnoli, Chris Forman and D.J. Wu. (2009)
- Inaugural recipient of Ashford Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, $5,000, College of Management, Georgia Institute of Technology. One was selected for the award out of 42 doctoral students. (2009)
- IBM Bravo Award (2002)
Invited Talks
- “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base”
- The Wharton School, the University of Pennsylvania, January 2010
- H. John Heinz III College, Carnegie Mellon University, Feburary 2010
- Harvard Business School, Feburary 2010
- Robert H. Smith School of Business, the University of Maryland, Feburary 2010
- University College London, United Kingdom, Feburary 2010
- Lancaster University, United Kingdom, January 2010
Recent News
- Study: Easily Evaluated Products Require Simpler Websites
- College of Management Honors Excellent Faculty, Students and Staff
Research Interest
- Platform-based technology and innovation ecosystem
- Consumer search and decision making in e-commerce
Refereed Publicatons
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2012), “Co-Creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly. 36(1). [PDF]
- Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69. [PDF]
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2009), “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” in Proceedings of the 30th International Conference on Information Systems (ICIS). [PDF]
Manuscripts Under Review for Publication
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base,” under Review.
- Huang, Peng and Nicholas H. Lurie, “No Longer a Tax Haven? The Effect of Taxes on Online Purchase Behavior,” under review.
- Lurie, Nicholas H., Sabyasachi Mitra and Peng Huang, “Dimensions of Experience, Expertise, and Online Consumer Behavior,” under review.
- Bin Li, Nicholas H. Lurie, Sabyasachi Mitra and Peng Huang, “Coming to a Location Near You: Offline Store Entry and Online Consumer Behavior ,” under review.
Conference Presentations
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” the 30th International Conference on Information Systems (ICIS), Phoenix, Arizona, USA, December 2009.
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Assessing the Impact of a Platform Ecosystem Partnership on Software Vendor Performance: The Case of Enterprise Software,” the 20th Workshop on Information Systems and Economics (WISE), Phoenix, Arizona, December 2009.
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base,” the 9th Annual Roundtable for Engineering Entrepreneurship Research (REER), Atlanta, Georgia, November 2009.
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Measuring the Business Value of Participation in the SAP Ecosystem: The Case of ISVs,” Invited Poster Presentation, the 3rd Annual SAP Sponsored Academic Research Conference, Mountain View, California, August 2009.
- Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra , “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods,” the 6th Workshop on e-Business (WeB), Montreal, Quebec, Canada, December 2007.
Teaching
- Georgia Tech
- MGT4058 - Database Management
- University of Maryland
- BMGT301 - Introduction to Information Systems
- BMGT 302 - Business Application Programming
Memberships
- Institute for Operations Research and Management Science (INFORMS)
- Association for Information Systems (AIS)
- American Economic Assosication (AEA)