Research

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Research Interests

  • Platform ecosystems
  • Knowledge-sharing platforms
  • Entrepreneurship in the IT industry
  • Online search and decision making

Selected Journal Publications

  • Pan, Yang, Peng Huang and Anand Gopal (2018), “Storm Clouds on the Horizon? New Entry Threats and R&D Investments in the U.S. IT Industry,” conditionally accepted at Information Systems Research.
  • Pan, Yang, Peng Huang and Anand Gopal (2018), “Board Independence and Firm Performance in the IT Industry: The Moderating Role of New Entry Threats,” MIS Quarterly, 42(3), 979-1000. [PDF]
  • Huang, Peng, Ali Tafti and Sunil Mithas (2018), “Platform Sponsor’s Investments and User Contributions in Knowledge Communities: The Role of Knowledge Seeding​,” MIS Quarterly, 42(1),  213-240. [PDF]
  • Huang, Peng and Zhongju (John) Zhang (2016), “Participation in Open Knowledge Communities and Job-Hopping: Evidence from Enterprise Software,” MIS Quarterly, 40(3), 785-806. [PDF]
  • Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2013), “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” Management Science, 59(1), 102-121. [PDF]
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2012), “Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly, 36(1), 263-290. [PDF]
  • Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69.  [PDF]

Articles in Practitioner Journals

  • Huang, Peng, Ali Tafti and Sunil Mithas (2018), “The Secret to Successful Knowledge Seeding,” MIT Sloan Management Review, 59(3), 10-13. [PDF]
  • Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2014), “Digital Platforms: When Is Participation Valuable?” Communications of the ACM, 57(2), 38-39. [PDF]